Recently, it was learned from the Guangdong Provincial Furniture Industry Economic Work Conference that in 2017, the total sales value of furniture in Guangdong Province was about 420 billion yuan, an increase of 5.5% over the 401 billion yuan in 2016, and it continued to be in a stable medium growth rate.
How should furniture companies respond in 2018?
Wang Ke, president of the Guangdong Furniture Association, said that in the face of the new market environment, it is recommended that furniture companies implement the “three-product” strategy of “increasing varieties, improving quality, and creating brands” and continue to adhere to the path of green health and innovative products; Furniture companies should study the latest national policies, seize the industry trends of characteristic towns, rental housing, and consumption upgrades to find more development opportunities for enterprises.
Featured towns, research and development of marketable products
In the past two years, the characteristic town has become one of the key points of the layout of many well-known housing enterprises. It is a popular project and the prospect is good. In 2016, the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission and the Ministry of Finance announced the notice of carrying out the cultivation of characteristic towns. It is required that by 2020, the country will cultivate 1,000 unique and dynamic leisure tourism, trade logistics, modern manufacturing, and beautiful and livable. Such a characteristic town.
Wang Ke believes that there are opportunities for the furniture industry here, and should actively promote the development of the “characteristic town” of the furniture industry itself. Under this turmoil, the furniture industry should cooperate with the state to increase the construction of beautiful livable towns, tourist towns and forest towns, and attach importance to the development of marketable, unique theme furniture, folk furniture, and recreation. Furniture. At the same time, the industry will support Dayong Town in Zhongshan to build a national-level Chinese mahogany cultural tourism town; support Shunde Lecong Town in the framework of building a national-level international brand town, with a business town, a healthy town, The international innovation town, the cultural tourism town, and the water town opened a new mode of comprehensive development, promoting the construction of characteristic town groups under the background of Guangdong, Hong Kong and Macao Dawan District; supporting the construction of Guangzhou Panyu stone foundation with traditional furniture culture as the carrier Featured town.
Development of leasing, the furniture industry will have a lot to offer
As a major supporting industry in the real estate industry, the furniture industry has a close relationship with real estate development. The 19th National Congress of the Party will supplement the rental housing into the housing supply system. Liu Hongyu, director of the Institute of Real Estate Research at Tsinghua University, said that the government emphasizes that the sound rental market is a market environment where residents can choose whether to rent or buy a house freely. The leasing market is lagging behind, and the leasing market is promising.
Under the guidance of this policy, the layout of the property market has gradually changed. Taking Guangzhou as an example, the government has decided to supply 32 million square meters of residential land for the next five years, 600,000 sets of ordinary commercial housing, and 150,000 sets of rental housing. Calculated, one out of every five new housing units is leased. housing. Housing enterprises have also entered the long-term rental sector. BIG+Bijia, Boyu, Guanyu, Hung Hom and other long-rental apartment brands have successively landed. The target of the rental market “to allocate 10,000 sets within 3 years” is standard.
Wang Ke said that the planning and development of rental housing is a big plus for the furniture industry, which will increase the demand for furniture in the market. Judging from the current long-rental apartments in the market, the long-rent apartments built by well-known housing companies are all furnished with decoration and full-roof furniture, from the living room sofa, coffee table to bedroom bed, small book table, etc. The demand for custom furniture is very large, which is a new opportunity for furniture companies.
Consumption upgrades, personalized product customization
The Furniture Association has proposed that in addition to the many favorable opportunities in real estate, the furniture industry should also be keenly aware of and innovate in a timely manner for the trend of upgrading the entire market.
As far as the consumer groups are concerned, the “post-80s” and “post-90s” consumer groups, which are new to the middle class and consume more fashion and individuality, are worthy of study by furniture companies. In 2017, the Customs Enterprise Shangji Home Match, Marg Customs, etc. successively established the Lifestyle Research Institute. The purpose is to use the research results of the emerging consumers' home quality lifestyle to guide the research and development direction of new products to better meet consumer demand. .
As for the emerging product types, more and more popular shared office space, homestays, healthy old-age space, holiday space, etc., are also great opportunities for the furniture industry. Wang Ke suggested that in the face of these new market demands, furniture companies should take advantage of the trend, strengthen the development and application of new furniture materials and new functions, and strengthen innovation in furniture design, product packaging, marketing, etc., and carry out personalized customization. Services to promote the transformation of Chinese manufacturing to Chinese design and China's intellectual creation.
2017 China's furniture industry's main business income
Year-on-year growth of over 10%
At the Guangdong Provincial Furniture Industry Economic Work Conference, Zhang Bingbing, Secretary General of the China Furniture Association, gave a report on "The Status Quo and Future Development Trends of China's Furniture Industry".
According to reports, in 2017, the overall development of China's furniture industry remained stable. From January to November 2017, the above-mentioned enterprises in the furniture industry completed the main business income of 828.106 billion yuan, a year-on-year increase of 10.24%; the accumulated total profit was 49.586 billion yuan, a year-on-year increase of 9.42%; the cumulative output was 735.059 million pieces, an increase of 3.47 year-on-year. %.
Zhang Bingbing believes that under the new situation, the furniture industry should seek breakthroughs in several aspects: continue to improve the green environmental protection level of the furniture industry, continue to enhance the brand building innovation capability, further promote the degree of industrialization and information integration, and give full play to the role of industrial clusters. Promote the transformation of enterprises from production to production services and promote the development speed of intelligent manufacturing.
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